We’ve had more good news from our Spanish office, as they have secured another new deal. After working with our sister company ValueClick Media for roughly a year, LAN Airlines has begun their affiliate journey to further their stance online. This just shows how we can benefit a clients’ overall online strategy, encompassing a variety of performance marketing techniques with just one team.
LAN Airlines has a portfolio of regional flights in Latin America, as well as a number of long haul flights from Europe. However, their portfolio has recently been further extended due to merging with TAM Airways, who also offer flights in Latin America. The partnership with Commission Junction will be LAN Airlines’ first experience within affiliate marketing, with the main objectives being all in the numbers in terms of sales and revenue.
Our scope will be for purchases made in Europe, regardless of the departure or destination airports; however our focus will be to promote the long haul flights offered by the airline. LAN Airlines is open to all types of publishers, especially those who are specifically within the travel industry.
Paloma Lumbreras, Sales Director for CJ Spain, commented: “We are very excited to work on this launch as it is a brand new programme within the affiliate space, so we expect to build quick results as technical integration allows us to. We are keen to share the knowledge we have gained from our experience within the travel sector.”